Dr. Veenarat Ut-Tha

คุณวุฒิ :

Ph.D. (Agricultural Economics), National Pingtung University of Science and Technology, Taiwan,
M.S. (Agricultural Economics), Maejo University, Thailand,
B.Econ (Economics), Sukhothai Thammathirat Open University, Thailand,
B.S. (Clinical Psychology), Chiang Mai University, Thailand

E-mail : This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel : 024415000 ext 2105

Research Interests

Agricultural economics, environmental economics, agribusiness management, psychology, and consumer behavior

Publications

Peer reviewed publications:

Ut-Tha V.. Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers. Management & Marketing. 2023;18(4):515-536. doi: 10.2478/mmcks-2023-0028

Ut-Tha V, Chung R. Unraveling Psychosocial Drivers of Environmentally-labeled Coffee. Economia agro-alimentare /Food Economy. 2023;25(3):109-141. doi: 10.3280/ecag2023oa15961

Ut-Tha V, Lee PP, Chung RH. Purchase intention of certified coffee: evidence from Thailand. The Journal of Asian Finance, Economics and Business. 2021;8(8):583-92. doi: 10.13106/jafeb.2021.vol8.no8.0583

Ut-Tha V, Lee PP, Chung R. Willingness to pay for sustainable coffee: a case of Thai consumers. SAGE Open. 2021 Oct;11(4):21582440211052956. doi: 10.1177/21582440211052956