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  5. สุกัญญา เสรีนนท์ชัย
สุกัญญา เสรีนนท์ชัย

รองศาสตราจารย์ ดร. สุกัญญา เสรีนนท์ชัย

Associate Professor Dr.Sukanya Sereenonchai

คุณวุฒิ : Ph.D. in Communication, Communication University of China
M.A. in Language and Culture for Communication and Development, Mahidol University
B.A. in Languages for Career (2nd Hons.), Srinakharinwirot University
E-mail : This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel : 0-2441-5000 ext. 1324

งานวิจัยที่สนใจ

  • environmental communication
  • climate change communication
  • science communication
  • communication for development and social change
  • community-based adaptation and mitigation to climate change
  • low carbon society
  • innovation diffusion and adoption
  • natural resource management and conflict resolution
  • knowledge management
  • integrated knowledge translation
  • grounded theory

Publications:

Sereenonchai, S., Arunrat, N. 2021. Understanding Food Security Behaviors during the COVID-19 Pandemic in Thailand: A Review. Agronomy, 11, 497. doi:10.3390/agronomy11030497
Sae-heng, P., Arunrat, N., Pumijumnong, N., Chareonwong, U., Stewart, T.N., Sereenonchai, S. 2021. Knowledge translation process of the sustainable rice platform (SRP) standard in Thailand. Journal of Community Development Research (Humanities and Social Sciences). 14(2).
Arunrat, N., Sereenonchai, S., Hatano, R. 2021. Impact of burning on soil organic carbon of maize-upland rice system in Mae Chaem Basin of Northern Thailand. Geoderma, 392, 115002. doi:10.1016/j.geoderma.2021.115002
Arunrat, N., Pumijumnong, N., Sereenonchai, S., Chareonwong, U., and Wang, C. 2021. Comparison of GHG emissions and farmers’ profit of large-scale and individual farming in rice production across four regions of Thailand. Journal of Cleaner Production, 278, 123945. doi:10.1016/j.jclepro.2020.123945
Arunrat, N., Kongsurakan, P., Sereenonchai, S., Hatano, R. 2020. Soil Organic Carbon in Sandy Paddy Fields of Northeast Thailand: A Review. Agronomy, 10(8), 1061. doi:10.3390/agronomy10081061
Arunrat, N., Pumijumnong, N., Sereenonchai, S., Chareonwong, U., and Wang, C. 2020. Assessment of climate change impact on rice yield and water footprint of large-scale and individual farming in Thailand. Science of the Total Environment, 726, 137864. doi:10.1016/j.scitotenv.2020.137864
Arunrat, N., Pumijumnong, N., Sereenonchai, S., Chareonwong, U. 2020. Factors Controlling Soil Organic Carbon Sequestration of Highland Agricultural Areas in the Mae Chaem Bain, Northern Thailand. Agronomy, 10, 305. doi:10.3390/agronomy10020305
Sereenonchai, S., Arunrat, N., Kamnoonwatana, D. 2019. Risk perception on haze pollution and willingness to pay for self-protection and haze management in Chiang Mai Province, Northern Thailand, Atmosphere, 11(600): 1-14.
Sereenonchai, S., Arunrat, N. 2020. Practical agricultural communication: Incorporating scientific and indigenous knowledge for climate mitigation, Kasetsart Journal of Social Sciences, 1-8. https://doi.org/10.1016/j.kjss.2018.05.014
Sereenonchai, S. 2019. Communication for Climate Change Adaptation in Thailand, Journal of Business, Economics and Communications, 14(1): 51-68. (in Thai)
He, M.,Sereenonchai, S. 2019. Frame construction and competition: New media coverage of PM2.5 issue in China, Panyapiwat Journal, 11(1): 12-28.
Sereenonchai, S., Arunrat, N. 2019. Fishers’ decisions to adopt adaptation strategies and expectations for their children to pursue the same profession in Chumphon Province, Thailand, Climate, 7(34): 1-16. doi:10.3390/cli7020034
Arunrat, N .,Sereenonchai, S., Pumijumnong, N. 2018. On-Farm Evaluation of the Potential Use of Greenhouse Gas Mitigation Techniques for Rice Cultivation: A Case Study in Thailand, Climate, 6(2): 36. doi:10.3390/cli6020036
Sereenonchai, S., Arunrat, N., Xu, P., Xue, Y. 2017. Diffusion and Adoption Behavior of Environmentally Friendly Innovation: Sharing from Chinese Society, International Journal of Behavioral Science, 12(2): 87-106.
Arunrat, N., Wang, C., Pumijumnong, N., Sereenonchai, S., Cai, W., 2017. Farmers’ intention and decision to adapt to climate change: a case study in the Yom and Nan basins, Phichit province of Thailand. Journal of Cleaner Production, 143, 672-685. doi:10.1016/j.jclepro.2016.12.058
Sereenonchai, S., 2014. Communicating Adaptation to Climate Change of Local Communities in Thailand. Journal of International Academic Research for Multidisciplinary. 2(6): 507-530.
Sereenonchai, S., 2014. Air Quality News Reporting in China: A Case Study of PM2.5 on CCTV News English Language Website, Asian Academic Research Associates Journal, 1(9): 600-618.
Sereenonchai, S., 2007. Family and Community Group Conferencing: How to Communicate for Understanding and Forgiveness, Journal of Language and Culture, 26(1-2): 114-131. (in Thai)



Books/articles/newsletters:

2016
- Column: Communication: Key to Environmental Protection,” China Report Asean, July-August 2016, Vol.1, No.7-8
- Column: Green Society for Healthy Living, China Report Asean, January 2016, Vol.1, No.1
2012
Mekong Peace Newsletter (in English) by the Mekong Working Group for Peace (MWGP)
  • Reflection & sharing on "Social Change Leadership for a Collaborative Change" Vol.2 (March, 2012)
2004-2007
Books published under the Communication for Social Change Research Project, sub-project of Integrated Area-based Research to solve poverty with the participation (in Thai)
  • Media collaboration to promote Happiness society: A forum in Kanchanaburi province
  • Reviews of Concepts and Theories on Society, Communication and Social Change
  • The Means to be a radio broadcaster for local community: A workshop for local radio broadcasters in Chainat and Kanchanaburi province
  • Techniques for questionnaires usage to collect data in the local community: A case study in Chainat and Kanchanaburi province, in the book Synthesis on Communication for Social Change Research Project”



Project investigator:

March 2019 – February 2021
Communication for the coexistence of communities facing haze pollution, supported by The Thailand Research Fund (TRF) and Office of the Higher Education Commission (OHEC)
October 2016 – September 2017
Communicating Adaptation and Participation for Coastal Management: A Case in Chumphon, supported by Mahidol University
August 2016 – December 2017
Communication Strategies in the Drive toward Local Participatory Low Carbon Society, supported by Biodiversity-Based Economy Development Office (BEDO) (Public Organization)
July 2015 –December 2017
Agricultural Communication to Reduce Global Warming: Science Communication and Indigenous Knowledge for Understanding and Practical Guidelines of Local Communities, Granting for young researcher, supported by The Thailand Research Fund (TRF) and Mahidol University
June 2015 - December 2017
A Study of the Knowledge on Communication for Climate Change Adaptation Seed grant, supported by Faculty of Environment and Resource Studies, Mahidol University
July 2010 - 2012
Participatory Communication for Sustainable Water Pollution Management of Tachin watershed research project, under the Reinforcement of Opportunities and Capacity Building for Community to Sustainable Water Pollution Management of Thachin Watershed Research Program, supported by Office of the Higher Education Commission



Co-researcher:

April 2018 - January 2019
The Study of Waste and Wastewater Impacts in the Ban Khlong Luek Border, Aranyaprathet, Srakaew, supported by The Thailand Research Fund (TRF)
March 2016 - May 2017
Communication for Research Utilization: A Case of Local Level Participatory Water Planning in Samutsongkram Province, supported by The Thailand Research Fund (TRF)
February - September 2016
Preparedness and climate change impact protection on ecosystem and cave preserving natural environment, supported by Office of Natural Resources and Environmental Policy and Planning
April 2010 - 2012
The Strategic Plan for Potentiality Empowerment and Efficiency of Natural Resources and Environmental Protection Volunteer Network (NEV) for Sustainable Economic and Social Benefits of Community, supported by the National Research Council of Thailand (NRCT)
March - June 2008
Synthesis of Health knowledge to support the drafting of the National Health Act (Topic 9 : Creating and Expansion of Health Knowledge, and Topic 10 : Promoting Health Information), supported by Health Systems Research Institute


Research assistant:

October 2012 - August 2013
Enhancement of Strategic Environmental Assessment (SEA) for Thai Society Sustainable Development, supported by Mahidol University
October 2012 - January 2013
Waste to Energy for Economic Development and Environmental Health (by ActionAid and Hill Area and Community Development Foundation), supported by Energy and Environment Partnership-Mekong
September 2008 - July 2009
The Internal Communicative Condition of Faculty of Humanities Srinakharinwirot University, supported by Srinakharinwirot University
June - July 2008
The Study of Talented Students in the field of Languages and Literatures of Thailand, Supported by National Center for Gifted and Talented (NGT), Office of Knowledge Management and Development (OKMD), Thailand
November 2007 - May 2008
Health Communication: Concepts, Procedures, and Applications, Supported by Health Systems Research Institute and Thai Health Promotion Foundation
Award: Outstanding Research Award (Level: Good) from the National Research Council of Thailand (NRCT) for the year 2010
August - September 2006
Motivation and Factors Affecting the Work of Local Media in Nakhonpathom province
October 2005 - December 2006
Research and Development Project on Local Health Communication, Supported by Health Systems Research Institute and Thai Health Promotion Foundation
October 2004 - February 2007
Communication for Social Change, sub-project of Integrated Area-based Research to solve poverty with the participation, Supported by Mahidol University.
Award: Outstanding Research Award (Level: Very good) from the National Research Council of Thailand (NRCT) for the year 2010
October 2004 - February 2007
Status and Working Process of Local Health Communication by Local Media, Supported by Health Systems Research Institute and Thai Health Promotion Foundation.
October 2004 - February 2007
Development of Models for Empowering Local Organizations and Communities in Implementing Communication Programs for Health Promotion, Supported by World Health Organization (WHO), passed to Ministry of Public Health.


Awards / scholarships / grants:

2015 Fellowship grant, UNESCO/People’s Republic of China (The Great Wall) - Co-Sponsored Fellowships Programme 2015-2016
2015 Training of the Media for Environmental Work Creativity Course, supported by the Department of Environmental Quality Promotion, Thailand, Enrivonmental Research and Training Centre, Pathum Thani, Thailand (June 8-11)
2015 Training of the trainer for Mekong Peace Journey Program (TOT for MPJ), supported by Mekong Working Group for Peace, in Guangxi, Yunnan, P.R.China (May 27-June 5)
2015 The short-visit researcher to Beijing for research collaboration, supported by the National Research Council of Thailand (NRCT) and Chinese Academy of Social Sciences (CASS), May 11-24
2013 Granting to present the research project in the 2nd Thai-Chinese Strategic Research Seminar, Xiamen, China, supported by the National Research Council of Thailand (NRCT), Thai-Chinese Culture and Economic Association (TCCEA), Huaqiao University (HQU) and Chinese Academy of Social Sciences (CASS)
2012 Environmental Leadership in Climate Change Adaptation for Southeast Asia (ELCCA-SEA) (February 6-10) at Maejo University in Thailand, granted by Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), Philippines
2011 China-AUN scholarship, Chinese Government Scholarship (to pursue the doctoral degree)
2011 A Regional Training on Peace Building for Young Adults in Mekong Region 2011 (July 12-27) in Surin (Thailand) and Oddor Meanchey (Cambodia), supported by Mekong Working Group for Peace
2009 Distinguished Thesis Award 2008, Faculty of Graduate Studies, Mahidol University [Thesis topic: Communication in Restorative Justice: A Case Study of Family and Community Group Conferencing (FCGC) to Remedy and Rehabilitate Children and Juveniles who have Committed Offences]
2009 Distinguished Alumni Award 2009, Institute of Language and Culture for Rural Development, Mahidol University
2008 Award for Graduates with Distinction or DEAN’S LIST AWARD, Round 9, academic year 2007, Faculty of Graduate Studies, Mahidol University
2008 Scholarship for Graduate Research Presentations at International Level Seminars, Faculty of Graduate Studies, Mahidol University. The 8th ASEAN Inter-University Conference on Social Development, Manila, Philippines. Theme: ASEAN as a Community: Solidarity in a Globalizing World
2007 Distinguished Student Award, Institute of Language and Culture for Rural Development, Mahidol University
2006 Thesis Scholarships, National Health Foundation and Thai Health Promotion Foundation
2006 Research Assistantships, Mahidol University


Academic presentations:

2017 The 4th EnvironmentAsia International Conference, June 21-23, 2017, Bangkok, Thailand Poster Presentation on the topic “Adoption of solar energy innovations for social change: A case study of Chinese society” (in English). Organized by Thai Society of Higher Education Institutes on Environment (TSHE)
The 16th Young Researchers Meet Senior Researchers, January 11-13, 2017, Cha-Am, Thailand Oral Presentation on the topic “Agricultural Communication to Reduce Global Warming: Science Communication and Indigenous Knowledge for Understanding and Practical Guidelines of Local Communities” (in English). Organized by Thailand Research Fund (TRF)
2016 The 1st National Symposium of Ph.D. Candidates on Journalism, Beijing, May 28, 2016 Research Presentation (oral) on “How are changes of CCTV coverage on PM2.5 over the past three years (2013 to 2016)?” (in English)
2013 The 2nd Sino-Thai Strategic Research Seminar, October 17-22, 2013, Xiamen, China Research Presentation (oral) on “PM2.5 on CCTV - Media Framing Strategies and Reflection of Public Arena: Learning from Chinese Society to Thai Society” (in English) Organized by Huaqiao University (HQU), National Institute of International Strategy, Chinese Academy of Social Sciences (NIIS CASS), The National Research Council of Thailand (NRCT), Thai – Chinese Economy and Culture Association, China Society for Southeast Asian Studies

The 2nd EnvironmentAsia International Conference, May 15-17, 2013, Chonburi, Thailand Poster Presentation on the topic “Communicating Adaptation and Coping with 2011 Thailand’s Crisis Flood: Decoding of the Facebook “Roo Su! Flood” (Know, Fight!, Flood)” (in English) Organized by Thai Society of Higher Education Institutes on Environment (TSHE)

The 2013 Conference on Communication and Environment (COCE) in Uppsala, Sweden. Theme: Environmental Communication: Participation Revisited: openings and closures for deliberations on the commons, June 6-10, 2013 - Oral Presentation on the topic “Environmental Communication Researcher’s Roles: Sharing from Thailand” (Theme of the pre-IECA/ECREA-SEC workshop: The Communication Researcher’s Role(s) in Science and Environmental Communication) (in English) - Poster presentation on the topic “Communicating Adaptation to Climate Change in Thailand: Communication Concepts for Practical Adaptation” (in English)
2012 Research Presentation (oral) on “Online Media to Promote Chinese Language and Culture Learning for Thai Undergraduate Students: CRI Online & Online Confucius Institute websites”, the 1st Thai-Chinese Strategic Research Seminar, August 26, 2012, Bangkok Convention Center, Central World, Bangkok, Thailand (in English) Organized by the National Research Council of Thailand (NRCT), Huaqiao University (HQU), and Thai – Chinese Culture and Economy Association, in collaboration with Chinese Academy of Social Sciences (CASS) and Development Research Center of the State Council (DRC)
2008 Thesis Presentation (oral), the 8th ASEAN Inter-University Conference on Social Development, Theme: ASEAN as a Community: Solidarity in a Globalizing World, May 30, 2008, Century Park Hotel, Manila, Philippines (in English)
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